The favorite Geographic Information System (GIS) integration platform is Google followed by database extensions and support for ESRI.
These and many other excellent insights are from Dresner Advisory Services’ 2018 Location Intelligence Market Study, part of the Wisdom of Crowds® series of research. Location Intelligence is a form of Business Intelligence (BI) where the dominant dimension of analysis is geography or location with data points overlayed on an interactive map interface. Please see page 11 of the study for the methodology. What makes this report noteworthy is the depth of analysis of the key dynamics, current and future state of Location Intelligence in 2018 and beyond. With the growth of visualization and the rapid emergence of the Internet of Things (IoT) technologies, Location Intelligence is becoming integral to new business models and approaches to gaining insights not accessible before.
Key takeaways from the study include the following:
- 70% of telecommunications companies consider Location Intelligence critical to their success. Given how geographically distributed their business models are, telecommunications companies dominate all other industries in Location Intelligence adoption. Federal, state and local government, financial services & insurance, and retail & wholesale are the leading industries adopting Location Intelligence today.
- Built-in or native geocoding is the most prioritized function of a Location Intelligence platform in 2018. Executive Management and R&D’s support for native geocoding is enabling this feature and the broader Location Intelligence apps and platforms to gain greater adoption in enterprises. Likewise, all trailing geocoding features are most prioritized in R&D and have mostly above-average interest from Executive Management, indicating support for broader adoption and support for expanded geocoding deployments.
- Manufacturing & Retail and Wholesale industries have the greatest interest in integrating province/state-level detail into their Location Intelligence workflows.Healthcare and Education industries are integrating support for province/state-level detail as well. Geographic detail to the postal code level is of the most interest to Financial Services and Government, which is expected given their service-based business models. Telecommunications is most interested in gaining country-based insights from Location Intelligence systems with government agencies most interested in latitude/longitude, physical store, and custom geographies.
- Highest priority Location Intelligence features include map-based visualization, drill-down navigation that includes zoom and pan, and support for embedding maps into dashboards and displays. Across the spectrum of all companies interviewed (SMB through enterprise), support for layered visualizations and value/range shading are considered critical or a must-have in any Location Intelligence application or platform.
- Integrating with Google for additional location analytics and intelligence is the highest priority for 66.7% of all companies using Location IntelligenceDatabase extensions for Oracle, Postgres, and others are second at 41%, followed ESRI at 37%.
- Executive Management and Sales/Marketing are far more likely to prefer cloud-based Location Intelligence applications over on-premise. Time-to-market, greater scalability across diverse operating units and locations, and reduced costs are factors that executive management, sales, and marketing leaders focus on when selecting new applications. R&D teams and leaders are actively using cloud-based, and on-premise systems, indicating their interest in ensuring the best possible integration strategies to gain access to data they need. Finance and IT prefer on-premises versus cloud-based location intelligence.
- Technology, Retail and Wholesale, and Education prefer cloud-based deployments of over on-premise. The quicker the product lifecycles, the more complicated the supplier networks and the greater scale needed for knowledge transfer, the more an industry selects cloud-based deployments over on-premise. Telecommunications, Government, Financial Services, and Healthcare are the leading adopters of Location Intelligence systems today, preferring on-premises deployments.
- Enterprises comprised of between 1K and 5K employees say Location Intelligence is critically important to their business success. It’s interesting that all small businesses with 100 employees or less consider Location Intelligence important. The study finds that these smaller companies are more flexible and open to experimenting with enterprise technologies that can help scale their businesses faster, fueling greater growth.